Privacy Policy

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Introduction

Welcome to SavvyYou (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website www.savvyou.com (the “Site”) and use our services.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Site.

1. Information We Collect

1.1 Information You Provide Directly

Account Information

  • Name and email address (when subscribing to our newsletter)
  • Username and password (if creating an account)
  • Profile information (optional: travel preferences, home country, favorite destinations)

Communication Data

  • Messages sent through our contact forms
  • Comments on blog posts
  • Email correspondence with our team
  • Survey responses and feedback

User-Generated Content

  • Travel stories or tips you submit
  • Photos you share (with permission)
  • Reviews and ratings you provide

1.2 Information Collected Automatically

Device and Usage Information

  • IP address and approximate location (country/region level)
  • Browser type and version
  • Operating system
  • Device type (mobile, tablet, desktop)
  • Screen resolution
  • Language preferences
  • Time zone settings

Browsing Data

  • Pages visited on our Site
  • Time spent on each page
  • Click patterns and navigation paths
  • Referring website or search terms
  • Date and time of visits
  • Content you’ve viewed or searched for

1.3 Cookie and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. These include:

Essential Cookies

  • Session management
  • Security features
  • Basic site functionality

Analytics Cookies

  • Google Analytics (anonymized IP addresses)
  • Performance monitoring tools
  • Heat mapping software (to improve user experience)

Preference Cookies

  • Language settings
  • Display preferences
  • Content personalization

Marketing Cookies

  • Ad performance tracking
  • Retargeting pixels (Facebook, Google Ads)
  • Affiliate link tracking

1.4 Travel-Specific Information

Travel Preferences (if you choose to provide)

  • Preferred destinations
  • Travel style (budget, luxury, adventure, etc.)
  • Travel frequency
  • Interests (food, culture, outdoor activities, etc.)

Location Data

  • General geographic location (country/city level only)
  • Time zone for content relevance
  • We do NOT track precise GPS coordinates

2. How We Use Your Information

2.1 Primary Purposes

To Provide and Improve Our Services

  • Deliver relevant travel content and recommendations
  • Personalize your browsing experience
  • Respond to your comments and questions
  • Send newsletters (with your consent)
  • Improve Site functionality and user experience

Communication

  • Send service-related announcements
  • Respond to inquiries and support requests
  • Notify you about content you’ve shown interest in
  • Share travel tips and blog updates (if subscribed)

Analytics and Performance

  • Understand how users interact with our Site
  • Identify popular content and travel destinations
  • Optimize Site performance and loading times
  • Detect and prevent technical issues

2.2 Legal Basis for Processing (GDPR)

We process your personal data based on:

  • Consent: For newsletters, marketing communications, and cookies
  • Legitimate Interests: For analytics, security, and improving our services
  • Legal Obligations: When required by law
  • Performance of Contract: If you purchase any services or products

3. Data Sharing and Third Parties

3.1 We DO NOT Sell Your Personal Information

We never sell, rent, or trade your personal information to third parties for their marketing purposes.

3.2 Service Providers We Work With

Analytics Providers

  • Google Analytics (data processing agreement in place)
  • Hotjar (session recordings with sensitive data masked)

Email Services

  • Mailchimp or ConvertKit (for newsletter distribution)

Content Delivery

  • Cloudflare (security and performance)
  • Amazon Web Services (hosting and storage)

Advertising Partners

  • Google AdSense (contextual advertising)
  • Amazon Associates (affiliate program)
  • Mediavine or AdThrive (display advertising)

3.3 When We May Disclose Information

  • Legal Requirements: To comply with court orders, subpoenas, or legal processes
  • Protection: To protect our rights, property, or safety, and that of our users
  • Business Transfers: In case of merger, acquisition, or sale of assets
  • With Consent: When you explicitly agree to sharing

4. Data Security

4.1 Security Measures

We implement appropriate technical and organizational measures:

  • SSL/TLS encryption for data transmission
  • Secure password requirements and hashing
  • Regular security audits and updates
  • Limited access to personal data (need-to-know basis)
  • Regular backups with encryption
  • Firewall and intrusion detection systems

4.2 Data Breach Procedures

In the event of a data breach that poses risk to your rights and freedoms:

  • We will notify affected users within 72 hours
  • We will inform relevant supervisory authorities as required
  • We will document the breach and our response

5. Your Rights and Choices

5.1 Rights Under GDPR (European Users)

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate data
  • Deletion: Request removal of your personal data (“right to be forgotten”)
  • Portability: Receive your data in a machine-readable format
  • Restriction: Limit how we process your data
  • Objection: Object to certain types of processing
  • Automated Decision-Making: Not be subject to purely automated decisions

5.2 Rights Under CCPA (California Residents)

  • Know: What personal information we collect, use, and share
  • Delete: Request deletion of your personal information
  • Opt-Out: Of the sale of personal information (we don’t sell data)
  • Non-Discrimination: Equal service regardless of exercising privacy rights

5.3 How to Exercise Your Rights

Contact Us: privacy@savvyou.com Response Time: Within 30 days (may extend to 60 days with notice) Verification: We may request information to verify your identity No Fee: Unless requests are excessive or manifestly unfounded

5.4 Cookie Management

Browser Settings: Adjust your browser to refuse or delete cookies Opt-Out Tools:

Note: Disabling cookies may limit certain Site features

6. Data Retention

We retain your information only as long as necessary:

  • Account Data: As long as your account is active or as needed for services
  • Newsletter Subscribers: Until you unsubscribe
  • Comments: Indefinitely (part of public content)
  • Analytics Data: 26 months (Google Analytics default)
  • Cookie Data: Varies by cookie type (session to 2 years)
  • Legal Compliance: As required by applicable laws

7. International Data Transfers

Our Site is operated from the United States. If you’re accessing from other regions:

  • Your information may be transferred to and processed in the US
  • We use appropriate safeguards for international transfers
  • Standard Contractual Clauses are in place where required
  • You consent to this transfer by using our Site

8. Children’s Privacy

Our Site is not directed to children under 16. We do not knowingly collect personal information from children under 16. If we learn we’ve collected such information, we will delete it promptly. Parents may contact us at privacy@savvyou.com.

9. Third-Party Links

Our Site contains links to other websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing personal information.

10. Email Communications

Newsletter: Opt-in only, unsubscribe link in every email Transactional Emails: Related to your account or inquiries Marketing: Only with explicit consent Frequency: Maximum 2 newsletters per week Unsubscribe: Instant removal from mailing list

11. Do Not Track Signals

Our Site does not currently respond to Do Not Track browser signals. However, you can control tracking through cookie settings and opt-out tools listed above.

12. California Privacy Rights

Shine the Light Law: California residents may request information about personal information shared with third parties for direct marketing. We do not share information for such purposes.

CCPA Rights: See Section 5.2 above for detailed rights.

13. European Privacy Rights

Legal Basis: We process data under GDPR Article 6 provisions Data Protection Officer: Not required for our operations Supervisory Authority: You may lodge complaints with your local data protection authority Privacy Shield: We don’t rely on Privacy Shield for transfers

14. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be indicated by:

  • Updated “Last Updated” date at the top
  • Email notification for substantial changes (if subscribed)
  • Prominent notice on our Site for 30 days after changes
  • Your continued use constitutes acceptance of updates

15. Contact Information

For privacy-related questions, concerns, or to exercise your rights:

Email: privacy@savvyou.com
Postal Address:
SavvyYou Privacy Team
[Physical Address]
[City, State ZIP]
United States

Response Commitment:

  • Acknowledgment within 48 hours
  • Full response within 30 days
  • Complex requests may require up to 60 days (with notice)

16. Specific Platform Policies

16.1 Google Products

We use various Google services. For transparency:

  • Google Analytics with IP anonymization
  • Google Fonts (loaded from Google servers)
  • YouTube embeds (privacy-enhanced mode when available)
  • Google Maps (for destination content)

16.2 Social Media Integration

  • Facebook Like/Share buttons (Facebook cookies apply)
  • Twitter/X embed and share features
  • Instagram embeds for travel photos
  • Pinterest Save buttons

Each platform’s own privacy policy applies to their features.

17. Accessibility

We strive to make this Privacy Policy accessible to all users. If you need this policy in an alternative format, please contact us at privacy@savvyou.com.

18. Governing Law

This Privacy Policy is governed by the laws of [Your State], United States, without regard to conflict of law principles. However, we respect and comply with local privacy laws where our users are located.

Consent and Acknowledgment

By using SavvyYou, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use, and disclosure of your information as described herein.

Quick Privacy Summary for Travelers:

✈️ We collect: Basic info you provide, browsing data, and travel preferences
🔒 We protect: Using encryption, secure servers, and limited access
🚫 We don’t: Sell your data or track precise locations
✅ You can: Access, correct, or delete your data anytime
📧 Contact: privacy@savvyou.com for any privacy concerns

This privacy policy is provided for informational purposes and should be reviewed by legal counsel to ensure compliance with all applicable laws and regulations in your jurisdiction.